Qantas brand value takes a nosedive

By aviation writer Scott Mayman

The Qantas brand value has nosedived, according to brand rankings published in the “Australian Financial Review”.

Qantas has dipped to number 41 when it comes to brand value, scoring lower than companies such as Myer, Tip Top and Origin Energy.

The past year has been a stormy one for the Flying Kangaroo with the early departure of its CEO, legal fights over the sale of tickets on cancelled flights and as well as the illegal sacking of ground staff.

The results were calculated in October by consultancy firm Brand Finance.

News all day, every day at CityNewsQBN.com.au.

January 17, 2024

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