The National Film and Sound Archive of Australia has partnered with YouTube to recognise 10 of Australia’s most influential creators on the platform, it was announced at Parliament House in Canberra on Monday.

In what they believe is a world first for a national audiovisual archive, the creators will become part of the NFSA’s national audiovisual collection through the inaugural NFSA Creator Capsule.

Together, the 10 creators have a global subscriber base of 84 million and more than 36 billion combined channel views.

The archive will collect 300 videos from the creators, along with oral histories and contextual material about their work and creative processes. It will also preserve associated interactions such as likes, views and comments, providing a snapshot of how audiences have engaged with the material.

The creators will be recognised at an event at Parliament House in Canberra on Monday, August 17.

The archive has in fact been collecting individual YouTube videos since 2013, but the Creator Capsule signals a greater commitment to preserving the audiovisual culture of the 21st century.

“Audiovisual storytelling is the dominant form through which we now express, celebrate and negotiate identity,” NFSA chief curator Meagan Loader said, while Google Australia and New Zealand vice-president and managing director Mel Silva said the partnership would give the creators a permanent place in Australia’s cultural record.

Among those being inducted are Canberra educator Eddie Woo, recognised for his high-energy mathematics lessons that have made classroom learning accessible to millions of people around the world, multi-instrumentalist Tash Sultana and YouTube pioneer Natalie Tran.

Independent animation studio GLITCH, which has achieved international success with series like Murder Drones and The Amazing Digital Circus, joins Outback Boys, whose unscripted filming on Country provides an insight into Yolŋu bushcraft and Superwog in the Creator Capsule.

With 91 per cent of Australian adults using an online service to watch video content each week, the archive says preserving this material is essential to understanding contemporary Australian culture.

Highlights from the Creator Capsule will be featured on the NFSA website.

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